Website Design and Application Development

It is a foregone conclusion that any commercial orientated activity requires a website. But, then there are websites and websites, static, dynamic, blog or e-commerce there are core features that apply to any type.



Search Engine Optimization, the process of aligning page content with search engine index results.

Words, words, words

Google nor any other search engine does not care what a website looks like. It could be the most visually appealing, user friendly site on the planet and that will carry no indexing weight whatsoever. Words used onsite place the site somewhere in the natural search index. Exactly where is going to depend on numerous factors, the principal of which is the popularity of the words employed.

Paying attention in the beginning, provides a springboard to significant index rankings.

Responsive Design

Layouts that adapt to the majority of web aware devices without significant loss of content. Accessing the internet via mobile devices accounts for more than 20% - 40% of total traffic - significant section of any market.

Screen Real Estate

There are thousands of different devices capable of rendering websites, mobile phones, tablets but, there is no one size fits all. Images can be reduced in size and loose detail but not necessarily meaning. Text is more difficult, there are limits to scaling and legibility depending on the device. Due to these constraints some material may necessarily have to be excluded from small devices.

Website Design

Includes not just how it looks but how it works for both owners and users

Web Hosting

Speedy page delivery is important, page abandonment statistics show that increased load times increase abandonment rate. Google has announced that speed is a ranking signal.


Clear, easily readable text minimizes reader fatigue and maintains attention. Reader attention is a finite resource, readers are encouraged to read more when the font style is psychologically pleasing.


The future brings exciting new prospects for web development both at the user level and administration.


Designing for content that reflect the business model and not business models that have to adapt to the website


Sites that adhere to accepted web standards are the building blocks for timely development and upgrades without the necessity of completely rebuilding