High Performance Websites that don't keep visitors waiting
Of all the various types of website, static, dynamic, blog or e-commerce these core features are included in all our types.
Search Engine Optimization, the process of aligning page content with search engine index results.
Google nor any other search engine takes no notice of what a website looks like. It could be the most visually appealing, user friendly site on the planet and that will carry no indexing weight whatsoever. Words used onsite place the site somewhere in the natural search index. Exactly where, is going to depend on various factors, the principal of which is the popularity of the words employed.
Google admits search ranking depends on over 200 ranking factors, the top two are site content and inbound links. There is no definitive position, ranking is highly fluid and dynamic.
Layouts that adapt to the majority of web aware devices without significant loss of content. Accessing the internet via mobile devices accounts for more than 20% - 40% of total traffic - significant section of any market.
There are thousands of different devices capable of rendering websites, mobile phones, tablets but, there is no one size fits all. Images can be reduced in size and loose detail but not necessarily meaning. Text is more difficult, there are limits to scaling and legibility depending on the device. Due to these constraints some material may necessarily have to be excluded from small devices.
Not just how it looks but, how it works for both owners and users. Visual impact, fast page rendering and user convenience are essential ingredients.
Speedy page delivery is important, page abandonment statistics show that increased load times increase abandonment rate. Google has announced that speed is a ranking signal.
Clear, easily readable text minimizes reader fatigue and maintains attention. Reader attention is a finite resource, readers are encouraged to read more when the font style is psychologically pleasing.
The future brings exciting new prospects for web development both at the user level and administration.
Designing for content that reflects the business model and not business models that have to adapt to the website
Sites that adhere to accepted web standards are the building blocks for timely development and upgrades.